HME Webinar: Sales Strategies That Win Patient Referrals
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    • Primary care education for OSA
      Team of rivals wake up docs

      SAN DIEGO, Ca., and MURRYSVILLE, Pa., – Philips Respironics and ResMed have joined forces and pledged $1 million to help educate primary care physicians about the dangers of obstructive sleep apnea.

      “With one in five adults in the U.S. potentially suffering from sleep apnea, and 90% of those undiagnosed, education is critical and ignorance is the main competitor in this marketplace,” said JC Kyrillos, ResMed’s senior vice president, sales, marketing & clinical education-Americas.

      The $1 million will go to two independent primary care educators, Primary Care Network and Pri-Med Institute. The program’s goal: conduct 17 seminars around the country and educate 7,200 clinicians about OSA by June 2010. Nearly 2,000 attended the first five sessions held this month.

      At a press conference Oct. 27 to announce their  partnership, ResMed and Respironics officials pointed out that the rise of OSA in the United States is tied closely to the obesity epidemic, and other co-morbidities such as diabetes and cardiovascular disease.

      For example, they said, studies show that:

      4 26% of the people in the United States are obese, and 77% of those have sleep apnea;

      4 30% to 80% of cardiovascular disease patients have sleep apnea;

      4 50% of diabetic patients, particularly Type 2, have sleep apnea; and

      4 86% of patients who are obese and have Type 2 diabetes also have OSA.

      4 35% of people with hypertension have sleep apnea.    

      During the press conference, company officials called primary care education critical to diagnosing and treating OSA. That’s because, for the most part, medical schools have “not prepared physicians for the challenge of undiagnosed sleep apnea,” said Eoghan O’Lionaird, Respironics’ senior vice president and general manager-sleep.

      As to whether payers might look negatively on efforts that boost OSA awareness, and, in turn, utilization, Kyrillos said he didn’t think that would be an issue.

      “Many payers are realizing that by treating sleep apnea, you are actually treating the related co-morbidities,” he said. “As a result, you will have better healthcare outcomes and lower the overall costs of taking care of patients."

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    • Email to editor | Comments (1)

       
      HME News Info Center
      SOURCE BOOKS
      2009 Complex Rehab Report
      Market takes a pounding p.3... Be upfront p.5...
      HME 2008 State of the Industry
      HME Sleep special report
      2007 State of the Industry
      It's reigning data: As in past years, the 2007 State of the Industry report contains a wealth of information...
      CALENDAR

      February 2010
      One of the key success factors associated with effective lean healthcare organizations is that they get their employees to think and act like owners - learn how they do it in this timely and highly relevant live webinar with Chris Calderone. This innovative webinar-based learning opportunity is specifically geared towards the unique challenges facing today's HME providers.
      FMI: http://www.chriscalderone.com/feb3.html

      The HITECH Act takes effect Feb 17th, 2010. The HITECH act expands HIPAA privacy and security obligations increases compliance obligations and strengthens enforcement penalties. Sweeping changes will affect every business that is involved in or works for Healthcare Organizations. This 90 minute Webinar will give you an understanding of HIPAA and HITECH, risks and key requirements of these laws, the impact on business associates and the covered entity.
      One hour of your time today could save you thousands tomorrow.
      1:00 PM - 2:30 PM EST
      Space is limited.
      Reserve your Webinar seat now at:
      https://www2.gotomeeting.com/register/207314795

      AMEPA and CAMPS are hosting a rally to support HR 3790, the bill to repeal competitive bidding. The bill needs 219 co-sponsors. Southern California is home to 25 of California's 53 Congressmen. Local representatives, the media and patients will be invited to attend.
      Holiday Inn and Conference Center, Buena Park (just outside Anaheim)
      10 a.m. to 12 p.m. RSVP to info@amepa.us

      2:00pm - 3:00pm EST
      Join Andrea Stark for this first in a special three-part billing series, where you’ll learn how to reduce rejections and denials by knowing:
      What needs to be included in patient charts to ensure compliance with Medicare rules and policies.
      What questions to ask before agreeing to take on a patient.
      Basic documentation and signature requirements for general DME, including when CMNs, DIFs and WOPDs should be used.
      How to determine if and when you will need to utilize an ABN, obtain a renewal ABN, and ensure that they are compliant.
      This webinar will help reduce your chances of failing an audit by teaching you what to look for before submitting a claim.

      February 23-26 (dates include optional, stand-alone Billing Boot Camp on 23rd; there is also an optional driver/delivery tech certification program on 26th, concurrent with general sessions)
      Includes general sessions on legislative updates; HR law; consignment closet rules; staying accredited and changing accreditors; alternative revenue sources; patients traveling with oxygen; evaluating, selling and buying an HME; and a panel with CMS, CIGNA, the RAC and CBIC.
      The St. Anthony Hotel, San Antonio, TX
      Conference Index Page:
      http://www.mesanet.org/index.php?src=gendocs&ref=10conference_index&category=MESA_conference


      March 2010
      The American Association for Homecare will host the Washington Legislative Conference, March 1-3, 2010 ,at the Capital Hilton, Washington, D.C.
      It is impossible to have a strong impact on home medical equipment policy without more involvement on Capitol Hill. In 2010, the home medical equipment community faces continued challenges: competitive bidding, complex mobility policy, the oxygen cap, and other regulatory and legislative concerns.
      So we are asking HME stakeholders to make their voice heard. AAHomecare will provide background materials for this key annual lobbying event for the HME sector. Speakers during the conference will include members of Congress and officials from CMS.
      For more information, please visit www.aahomecare.org

      Attend the CAMPS Convention for only $125 (member pricing) and attend as many of the various sessions. The schedule is divided into tracks to help you determine the best sessions for your interest. This year's line-up includes sessions such as: Business Management, Operations / Reimbursement, Exemptee Training, Respiratory CE*, RESNA RT Prep Test. Earn 6 units of continuing education with the American Association for Respiratory Care (AARC). Do not hesitate, register by February 1, 2010 to take advantage of the $50 savings. Register here: http://member.campsone.org/cgi-shl/TWServer.exe?EREG:OrderEvent:2010AM

      2:00pm - 3:00pm EST
      Join Andrea Stark for the second installation in a special three-part billing series, where you’ll learn how to:
      Prescreen your claims for potential denials.
      Utilize technology to submit claims electronically, reduce the burden on your AR department, and decrease your risk of getting denied.
      dentify potential same or similar, medical necessity, or other eligibility issues (i.e. SNF stays).
      Establish an AR Strategy and ensure that reporting tools effectively capture the vulnerabilities of claim processing to include analysis of claim rejections, days sales outstanding and denials.
      This webinar will provide you with the tips and tools you need to be sure you are properly submitting claims to Medicare, the first time around.

      AMEPA and FAHCS present the third annual Florida Home Care Conference. Scheduled to appear: Walt Gorski (Washington update), Jeff Baird (Legal), Mark Higley (Audits), Sean Schwinghammer (Tallahassee update), Sylvia Toscano (Billing) and Ty Bello (Referrals).
      FMI: visit www.amepa.us or e-mail info@amepa.us


      April 2010
      Annual event features manufacturer exhibits, networking and educational sessions for womens health providers. Louisville, Ky.
      FMI: call 800-988-4484, visit www.essentiallywomen.com or email melissa@essentiallywomen.com

      ADVERTISER INDEX
      Aetrex Worldwide
      American Association for Homecare
      Brightree Inc.
      Circadiance
      Clarke Healthcare
      Compliance Team Inc.
      Computers Unlimited
      Definitive Homecare Solutions
      Fastrack Healthcare Systems, Inc.
      Fisher & Paykel Healthcare Ltd.
      GlobTek, Inc.
      Harmar Products
      Home Care by MOEN
      HQAA
      Invacare Corporation
      McKesson/a>
      MedFORCE
      Merits Health Products
      Mini Floor & Pallet
      MK Battery
      Philips Respironics
      Pride Mobility Products Corp.
      QS/1 Data Systems
      Shoprider Mobility Products
      Sunrise Medical
      The Scooter Store
      VGM Group




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