AAHomecare rebrands

Thursday, July 25, 2019

WASHINGTON – AAHomecare has rebranded with a new logo and new messaging, as it works to strengthen its marketing and membership recruitment efforts. The new look, featured on association’s website and printed materials, is meant to reflect today’s HME industry and the positive energy that successful companies emit, the association says. A recruitment effort targeting more than 2,000 prospects launched recently and will continue through the end of the year. “Our commitment to a more focused and aggressive membership recruitment campaign is based on our belief that the HME community is ready to enter a more positive period,” said Tom Ryan, president and CEO of AAHomecare. “We are ready to add new members to help us highlight our industry’s unique ability to provide cost-effective, clinically proven and patient preferred care.”