Aeroflow rebrands as portfolio, footprint grow

Friday, December 7, 2018

ASHEVILLE, N.C. – Aeroflow has updated its corporate brand and identity with a new logo with a “sleeker, modern design,” according to a blog on its website. The provider also has a new trademark phrase: “Live Better Today and Tomorrow.” The rebrand is, in part, a nod to the company’s growing line of business (it started out providing oxygen but now also provides CPAP machines, breast pumps, respiratory supplies, pediatric equipment and more) and its growing geographical footprint (it most recently acquired the CPAP resupply business of Michigan-based Wheelock Home Medical). “As we continue to expand with more healthcare products and services to better assist more patients of all ages, our national footprint will also continue to grow,” the company stated in the blog. “Which is why refreshing our brand was vital toward becoming more recognizable as a source of extraordinary care.” Aeroflow enlisted the help of Percepted and its co-founder and Creative Director Chris Enock as part of the rebrand. “Aeroflow’s new brand identity, along with the brand messaging help shape the way Aeroflow is perceived and how their products and services are valued,” he said. “Our goal was to provide Aeroflow with the tools to strengthen and create enduring relationships with customers well into the future. The new brand execution promises to do just that.”