Caire implements MAP policy
BALL GROUND, Ga. – Caire, a Chart Industries Company, has implemented a Minimum Advertised Price Policy for all distributors, retailers and resellers who advertise or sell its products over the Internet. “The MAP Policy was adopted to protect customers’ confidence in the quality of our products,” stated George Coppola, director of marketing. “This policy is designed to encourage and support resellers who provide customers with strong pre- and post-sales service and support. Advertising and sales practices that promote our products primarily on the basis of price is harmful to our brand and reputation.” The policy goes into effect Sept. 1.