Consumer-facing campaign kicks off
WASHINGTON – AAHomecare has officially launched its “SaveMyMedicalSupplies” campaign with a website and Facebook and twitter pages. The campaign is designed to educate consumers about how Medicare reform mistakes are impacting their medical needs. The website explains coverage criteria and reform challenges to consumers in a way that’s easy to understand, and empowers them with tools to contact their lawmakers. The campaign is targeted at consumers who have cerebral palsy, diabetes, multiple sclerosis, spina bifida, spinal cord injury and other medical conditions. AAHomecare is asking providers and manufacturers to follow SaveMyMedicalSupplies on Facebook and twitter; share or retweet posts from the campaign on their social media pages; and share links to condition-specific pages from the website and social media in their newsletters, blogs and other consumer-facing online resources.