Emphasis on revenue, innovation for Heartland 2013
WATERLOO, Iowa – Nearly 80 sessions, featuring 20 new speakers, are slated for The VGM Heartland Conference, June 10-13 in Waterloo, Iowa, according to a press release. “We’re focusing on revenue opportunities, business innovations and networking,” stated Ron Bendell, president of VGM. “We’ve added small group discussions on business topics, and sessions that are designed to help our members succeed with new revenue sources and take proactive approaches to the audits that are plaguing HME.” On June 10, four pre-conference educational sessions will be offered, including “Sales Training Fast and Furious” presented by Louis Feuer, an HME industry veteran. Chad Knaus, crew chief for Jimmie Johnson, a five-time NASCAR champion, will provide the keynote address titled, “Building a Successful Team in a Competitive Environment.” Early bird registration rates apply for those who register by May 17.