GF Health Products debuts new look
ATLANTA – GF Health Products has a new brand identity, the manufacturer has announced. The re-launch includes a new logo and a new mobile-responsive website featuring educational articles and resources.“Graham-Field’s diverse business mix and ever-growing global reach demanded a fresh look at how the organization supports its markets,” said Lisa Wells, president of Get Social Consulting, who helped Graham-Field develop its new brand strategy. “Their new brand concept and resource community were designed with the guidance of a skilled team of marketers and product managers, as well as business unit leaders. The strategic effort came together from the ground up within the organization.” The Graham-Field family of brands includes Basic American Medical Products, Everest & Jennings, Grafco, Hausted, John Bunn, Lahtron, Lumex and Lumiscope.