GF hits refresh on Basic American

Tuesday, May 17, 2016

ATLANTA – GF Health Products has launched a new brand identity for its Basic American Products. The rebrand includes a new logo, and updated marketing materials and educational resources. “The new brand identity reflects our commitment to ongoing innovation, and re-stamps the hallmark of our legacy in quality and leadership in the extended care industry,” said David Walton, senior vice president. Basic American products are manufactured in U.S.-based manufacturing plants. The company also has a 10,000-square-foot showroom and educational center in Atlanta.