Health Complex: Where patients are ‘All Taken Care Of’

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Wednesday, August 2, 2017

WATERBURY, Conn. – Health Complex Medical has launched a new brand to showcase its expanded solutions for sleep therapy, the company announced Aug. 1. After collaborating with employees, having discussions with physicians and patients, and analyzing competitive positioning, the company has developed a new logo, tagline, collateral system and outreach materials. “Each audience told us that they place more value in ‘the solution’ than just the service, the equipment or the supplies,” said Jack Hogan, president and CEO. “It became clear that Health Complex was seen as an extremely valuable partner that removes the difficulties associated with sleep and respiratory care. So when people turn to us, they know it’s all taken care of.” “All Taken Care Of” is the company’s new tagline. The new logo features four repeated symbols in varying shades of green and yellow to form a check mark. The symbols represent an “abstraction of both a medical icon and stars at night,” the company says. Health Complex, which has locations in Waterbury, Danbury and Wethersfield, offers a full range of sleep therapy and respiratory products. The company has an in-house customer service center, on-site acclimation rooms and trained sleep therapists on staff.