Incontinence market to reach $17B by 2020, study says

Wednesday, January 22, 2014

SAN FRANCISCO – The worldwide market for incontinence and ostomy supplies will grow from $11.5 billion in 2012 to $17 billion by 2020, according to a Grand View Research study published Jan. 17. High rates of incontinence, inflammatory bowel disease and ulcerative colitis, combined with higher demand for home and institutional healthcare and greater patient awareness, are driving the growth, according to the release. Absorbent disposable products dominate the market, accounting for more than 85% of revenue in 2012, according to the report. While North America holds the largest market share—more than 35% in 2012—the market is growing the fastest in the Asia-Pacific region, the report states.