Invacare rebrands Top End

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Tuesday, July 31, 2018

ELYRIA, Ohio – Invacare is refreshing its Top End wheelchair brand with a new logo and a new website set to launch in the third quarter. The new “t-racer” logo provides a visual representation of the brand: cutting edge, sleek and performance focused, Invacare stated in a press release. “The decision to rebrand Top End is about more than just changing the logo,” said Jonathan Miller, senior director, mobility and seating, at Invacare. “It’s about promoting the incredible team behind our products, highlighting our championship legacy and, most importantly, helping users discover their full potential.” The new website will feature an intuitive design, and will allow consumers to order stock products and parts online, Invacare says. Top End joined Invacare in 1993 as the manufacturer of the company’s performance, recreational and sports wheelchairs, including the Top End Eliminator NRG Racing Wheelchair coming soon.