Medforce provides power for productivity
SUFFANY, N.Y. – Medforce Technologies has revealed a new brand identity—logo, tag line, product names and website. “Frankly, we’ve been so focused on investing in our technology, our brand and marketing had been neglected,” said Esther Apter, Medforce’s founder and CEO. “Now, our identity accurately reflects our sophistication, our broad suite offerings, and our ability to improve productivity in all areas and departments within a healthcare organization.” Medforce’s new product names—Command Center, RemitCenter, Forms Center, ZipMit—describe how the company’s system can be used as a hub to connect disparate business applications through a centralized resource for workflow management and data storage. “Our new tagline, ‘The Power of Productivity,’ really captures it all,” Apter said.