NCPA agreement offers digital benefits to members

Wednesday, December 14, 2016

ALEXANDRIA, Va. – The National Community Pharmacists Association has extended its partnership with RxWiki, a digital health company. The five-year agreement allows RxWiki to continue offering NCPA members benefits like an annual digital health check; content and a newsfeed to power social media or email marketing campaigns; and a digital pharmacist platform that allows pharmacies to access branded websites, e-newsletters and mobile apps. “With more and more patients seeking health care solutions online, it is critical for independent community pharmacies to have a solid digital presence and rethink how they communicate with patients,” said NCPA CEO Douglas Hoey in a statement.