With new brand, Brightree focuses on growth

Wednesday, March 12, 2014

LAS VEGAS – Brightree unveiled a new brand at Medtrade Spring to reflect its growing investments in technology and services in post-acute care, including home health and infusion and hospice, reports say. The provider of cloud-based billing and management software says its expansion will help HME and DME businesses expand, diversify revenue streams and attract new customers. Brightree estimates spending on the post-acute side of HME, home infusion, home health, hospice and long-term care will double in ten years to more than $500 billion. “Our goal is to help Brightree customers capture the greatest share of that growth by equipping them with the broadest array of software, services and professional expertise targeted to their specific needs,” said CEO Dave Cormack, who also said the company’s investments will help customers overcome challenges brought on by bidding, audits and expanding regulation. The company has submitted ICD-10 test claims from all its product lines to CMS, which accepted 100% of the submitted claims.