New tagline at Harmar ‘speaks to consumer’

Wednesday, May 4, 2016

SARASOTA, Fla. – Harmar has launched a new tagline, “Lifts for Life,” to represent its mission of making lives better with its line of lifts. “This simple identification speaks to what Harmar’s products do for people who are mobility challenged,” said David Baxter, vice president of marketing. “This change also helps Harmar’s brand speak to the consumer.” Harmar will begin using the new tagline this month.