New wheelchair technology attracts investment
FITCHBURG, Wis. – Rowheels, the developer of a reverse propulsion technology for manual wheelchairs, has secured a $1.5 million investment led by WISC Partners, a Madison, Wis.-based strategic operating capital fund. Rowheels will use the money to commercialize its technology, which is designed to counteract many of the debilitating effects of traditional wheelchair propulsion, according to a press release. “With this investment and working relationship with WISC Partners, we are prepared to effectively go to market with our new product family,” stated Rimas Buinevicius, CEO. The technology uses pull-based geared wheels that mimic the activity of rowing, helping to engage the larger set of upper torso muscles that are underutilized in traditional push-only wheeling. Rowheels was co-founded in 2011 by Buinevicius and Salim Nasser, who will serve as the company’s CTO.