NorthShore ups e-commerce game

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Tuesday, August 18, 2020

GREEN OAKS, Ill. – NorthShore Care Supply has named Dhiraj Rustagi to the newly created position of vice president, e-commerce and marketing. Rustagi will lead the effort to expand the reach for NorthShore’s direct-to-consumer diaper brand. His responsibilities will include implementing e-commerce strategies, managing customer acquisition and retention, and increasing market share across the incontinence product lines and consumer segments. He will also identify new growth vehicles and strategies to meet sales and profit goals. Previously, Rustagi served as director of global digital strategy and CX for Omron Global, where he oversaw global digital strategy, digital/e-commerce implementation and digital customer experience enhancements.