enters incontinence market

Tuesday, October 9, 2012

MONTCLAIR, N.J. –, a website created to help caregivers provide better care for their aging parents, has launched Dry Direct, a new home delivery service for incontinence supplies. The company has also launched a national radio campaign highlighting Dry Direct’s convenience, discretion and free shipping. The aim of the new service is two-fold, according to a press release: to give buyers more options than they would otherwise have in supermarkets and drug stores, and to eliminate the inconvenience of buying incontinence supplies at such venues. “Dry Direct solves multiple problems for people,” stated Keith Maddox, CEO of Parentgiving, in the release. “Eliminating the inconvenience and embarrassment of having to go to the local store is an obvious one. Another biggie is the limited choice you will find at the local grocery store.” Maddox added that while price is a major consideration for customers who buy in-store, less expensive options often mean compromised quality, which can lead to further healthcare costs and issues such as skin problems.