Philips wants you to #BreatheBoldly

Wednesday, November 16, 2016

AMSTERDAM – In honor of World COPD Day on Nov. 16, Royal Philips has launched Breathe Boldly, a campaign that encourages people to post a photo or video of themselves on social media that shows them performing an activity while breathing through a straw. People are asked to use the hashtags #BreatheBoldly and #COPD. The campaign is meant to raise awareness of COPD and show support for those living with the disease, which causes more than 3 million deaths each year. “We’re hopeful that Breathe Boldly will not only increase global awareness of the disease, but also help people better identify symptoms of COPD, and gain a better understanding of what it is like to live with this disease that impacts so many people worldwide,” said John Frank, general manager for Philips Sleep & Respiratory Care.