Pre-show schedule now includes online marketing seminar

Tuesday, July 30, 2013

ORLANDO – There’s a new pre-show seminar scheduled for Medtrade: Marketing consultants Lisa Wells and Anna McDevitt will present “Keeping your business ahead of the digital curve” on Oct. 7 from 1 p.m. to 5 p.m. Wells, president of Get Social Consulting, and McDevitt, president of Laboratory Marketing, will take attendees through scalable marketing principles using entertaining stories, in-class activities, videos and real-world examples. Attendees will learn how to create compelling web content that generates traffic online and in their stores; how to sync their online marketing programs with their store sales efforts and goals for growth; and how to develop relationships with online consumers that translate to increased store visits. Other pre-show seminars cover business management (Kathy Quehl of Brightree), sales management revenue growth (Mike Sperduti of Emerge Sales) diversification (Mike Mallaro of The VGM Group) operational efficiencies (Miriam Lieber of Lieber Consulting) and audits (Mary Ellen Conway of Capital Healthcare Group). FMI: