Pride Mobility cuts price on power lift recliners

 - 
Wednesday, October 4, 2017

EXETER, Pa. – Pride Mobility Products has cut the price of its power lift recliners by 10% for the fourth quarter, the manufacturer announced Oct. 2. Pride says the cut, which went into effect on Oct. 1 for all Pride branded, quick-ship power lift recliners, is meant to help HME providers compete with outside industry channels. “From e-commerce to mass merchants to discount stores to furniture stores, everyone wants to leverage a piece of this ever-important category,” Pride states in a press release. “Never has the power lift and recline chair category been more competitive than it is today, making it increasingly difficult for our HME retailers to compete.” Pride says it chose to make the price cut in the fourth quarter because it is the “height of seasonal sales” in the power lift recliner product category. The cut will remain in place through Dec. 31.