Pride Mobility launches German subsidiary

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Thursday, May 14, 2020

HOVELHOF, Germany – Pride Mobility Products has launched its newest international standalone subsidiary, Pride Germany. Pride has had a presence in the Germany for more than 20 years and discussions for the subsidiary started in earnest in the fall of 2019. “We had to locate an appropriate facility, hire knowledgeable staff and create a top-notch sales force,” said Tim Murphy, vice president of European and Middle East operations and sales. “It has been with much help from staff at Pride Corporate, Pride Netherlands and our German management staff to see this come to fruition.” The new facility features 16,000 square feet of space, including a warehouse, showroom, repair shop and technical service area. Pride Germany has 12 employees.