Pride Mobility, SEMA unveil hot rod scooter

Monday, November 12, 2012

EXETER, Pa. – Pride Mobility Products and Specialty Equipment Market Association (SEMA) recently unveiled the Victory ES 10, a mobility scooter customized by car designer Chip Foose. Foose, best known for his television show “Overhaulin’,” drew up the hot rod modifications for the scooter, adding a roadster grill, pinstriping and color-keyed upholstery for a vintage look. “We’re all about living your best and finding liberation through mobility products, so working with SEMA and Chip on such a positive, cool project was exciting from the first call,” stated Mark Smith, consumer research manager for Pride Mobility, in a press release. The scooter was first unveiled Nov. 1 at the 2012 SEMA Show Hot Rod Hall of Fame Luncheon in Las Vegas.