Pride Mobility updates MAP Policy

Friday, August 26, 2016

EXETER, Pa. – Pride Mobility Products has updated its Minimum Advertised Pricing Policy to best support HME providers. “Our role is to help all of our providers succeed, and this updated MAP policy truly creates a level and ideally prosperous playing field for businesses of all sizes,” said Julie Piriano, vice president of clinical education/rehab industry affairs and compliance officer, in a press release. The goal of the MAP Policy is to promote fair competition across all distribution channels, maintain brand identity and value, allow smaller providers to compete with larger providers, diminish underpricing, and promote reasonable provider margins. Pride Mobility says it enforces its MAP Policy “unilaterally.”