ResMed rebrands

Tuesday, March 11, 2014

SAN DIEGO – A new tagline, “changing lives with every breath,” accompanies ResMed’s updated logo, symbolizing the oxygenation of blood. It’s the first re-branding in the company’s 25-year history, according to a March 10 release. “Worldwide shifts in healthcare dynamics have opened up important opportunities to further impact the well being of millions of undiagnosed patients,” said company CEO Mick Farrell. ResMed says the updated brand reinforces its commitment to patients, providers and partners. The company’s new brand, including a new website, rolls out with its U.S. operations and globally through the rest of the year.