Rice Home Medical invests $1M in new look, new store

Tuesday, December 10, 2013

WILLMAR, Mich. – Retail is the focus of Rice Home Medical’s newly renovated space in Willmar, Mich., according to a story in the West Central Tribune. In addition to doubling its retail space, the company has added a sleep wellness center for CPAP and BIPAP machines. “We’re at a changing time in our industry,” Mike Schramm, chief executive, told the newspaper. “There continues to be much more of a need for patients in the home setting. We’re really trying to diversify our services to enable care at home.” The store, which also includes a women’s health area, now retails therapeutic and diabetic shoes, clothes and home equipment in what staff call a boutique setting. Over the past couple of months, the company has invested $1 million to renovate the Willmar store and an Alexandria store, and break ground on a new store in Redwood Falls, according to the newspaper.