VGM’s Ball wins O&P award

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Wednesday, September 20, 2017

LAS VEGAS – VGM Group’s Ryan Ball received the Sam E. Hamontree Business Education Award at the American Orthotic and Prosthetic Association’s World Congress earlier this month. The award, determined by attendee votes, recognizes the best business education paper, idea and/or proposal presented at the annual conference. Ball, director of VGM Market Data, gave a presentation, “Competitive Differentiator: Executing a Data-Driven Growth Strategy in O&P,” during which he highlighted how using data can create greater efficiencies and identify new growth opportunities. “Big data now impacts all facets of America’s health care and payment delivery system, including the orthotics and prosthetics segment,” he said. “Every O&P business needs to find more referrals, and every O&P business has at least one competitor. Data can provide the differentiating factor to find new business growth opportunities.”

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