AABCP uncorks new fundraiser

Thursday, October 22, 2009

HOUSTON – At a time when most of the DMEPOS industry feels like CMS has it over a barrel, the American Association of Breast Care Professionals (AABCP) has launched a new fundraising venture: winemaking.

Cheeky Monkey Wine is the brainchild of AABCP Executive Director Rhonda Turner.

“It’s a little quirky, it’s a little fun,” she said. “It is not a surety bond or accreditation.”

The association partnered with San Francisco-based Crushpad, a winery that works with nonprofits to develop wines. This year’s Cheeky Monkey varietals: chardonnay, zinfandel, merlot and pinot noir.

“The wines were in barrels and already aged, but we got to taste and choose and mix them around,” said Turner.

Bottled in late August, the wines are available online at www.wine.crushnet.com/aabcp and range in price from $24 to $28.

Cheeky Monkey is an attempt to inject a little levity into a serious topic, said Turner.

“Some people don’t understand it—big pink monkeys,” she said. “But these women are living with breast cancer. We were trying to find something that can help them, that can be fun and celebrate life.”

About 50% of the proceeds will go toward AABCP’s foundation, which provides education and advocacy for breast cancer and the mastectomy profession.

“This is for anybody who has been touched by breast cancer or just wants to support a phenomenal cause and drink some really good wine,” said Turner. “I’m a cabernet person myself, but the zin is incredible.”