AAH to consumers: Help us stand up for home care

Monday, March 17, 2014

WASHINGTON – AAHomecare plans to kick off a digital marketing campaign in April to drive consumer awareness of Medicare policies that are restricting access to home medical equipment, services and supplies.

“This campaign will help consumers better understand why flawed policies affect their health and how they can make their voices heard,” said Tom Ryan, president and CEO, in a press release. “Consumers will be able to stand up and defend their access to the equipment, services and supplies they need to receive healthcare at home.”

The association will launch the campaign in concert with Lisa Wells, president of Get Social Consulting, and Anna McDevitt, president of Laboratory Marketing.

At the heart of the campaign: humanizing Medicare policies that are hurting patients, Wells says.

“We will be sharing individual, personal stories in a format that is visual, viral and digital,” she said.

AAHomecare will share resources and other specifics with providers in the upcoming weeks, according to the release.