ActiveForever acquired by investment firm

SCOTTSDALE, Ariz. - ActiveForever has been acquired by an East Coast investment firm specializing in direct marketing of health products, according to a press release. Larry Fugleberg and Erika Feinberg purchased Independent Living Products in 2003, and rebranded it ActiveForever. It provides medical, fitness and assistive technology equipment and devices. The firm is keeping the current management team in place, with Feinberg as CEO and chief outcomes officer, and Fugleberg as director of programming and IT infrastructure.