Airlife Medical: Growth is key

Tuesday, September 30, 2008

AUBURNDALE, Fla.--Declining reimbursement may have some providers talking about downsizing, but Airlife Medical’s not one of them.

The company, which opened in 2005, has relocated from a 2,000-square -foot location into a 4,200-square-foot space right next door.

Owner and General Manager Rick Brauckmuller said revenues are also moving up-he’s seen an increase of 21% from last year-due in part to Airlife’s reputation for fast delivery and quality products.

“We have on many occasions received an order from a local nursing home that a patient needed equipment before they could leave,” Brauckmuller said. “We were there in 10 minutes.”

In its new showroom, Airlife displays several lift chairs, a hospital bed, an oxygen setup, nebulizers, several CPAP masks, scooters and wheelchairs. The company also installed a “racetrack” that allows patients to test out different scooters.

Larger signs and advertisements in local newspapers have grabbed the attention of people driving by and resulted in more phone calls to the store. Not not all of Airlife’s “eggs [are] in the Medicare basket,” as the company also has local insurance contracts.

Now that Airlife has a more visible presence in the community, the company plans to grow more by opening two stores in central Florida by the end of next year.