Alabama

BIRMINGHAM, Ala. - Michael Hamilton has more than 50 years of experience in the HME industry but don't call him set in his ways. The executive director of the Alabama Durable Medical Equipment Association (ADMEA) is seeking to "join the rest of the world."

ADMEA polled providers on topics like meeting frequency and communication methods. One clear pattern: Providers want to take advantage of technology, said Hamilton.

"We're looking into the possibility of Webinars," he said. "We're also going to start doing more teleconferences."

Providers are busier than ever trying to manage their businesses, said industry consultant Ty Bello. Add in the cost of travel and it's no surprise that attendance is declining at traditional in-person meetings.

"Providers are cutting corners," said Bello, "but still want to invest in their team. They are looking for economic ways to train and motivate their team."

ADMEA also launched a new Web site, www.admea.org.

"It's faster, better looking, better suited to our needs and less expensive to operate," said Hamilton. "That's a pretty nice combination." hme