Alliance expands coast to coast

Saturday, February 28, 2009

NEW BRAUNFELS, Texas--Despite a 9.5% nationwide reimbursement cut for complex rehab products and an economic downturn, Alliance Seating & Mobility (ASM), the complex rehab division of The Scooter Store, has ambitious growth plans.

“Our plan is to be coast to coast in 58 markets by the end of the year,” said Freddie Cervera, vice president and general manager of ASM.

ASM has 23 locations across the country and employs 28 assistive technology professionals or ATPs.

ASM hopes to grow three times its current size over the next year to fill in gaps in service, officials said.

“We have to be able to respond very quickly to customers’ needs and our referral sources’ needs,” said Scott Higley, vice president.

Decreasing the time it takes to respond to customer needs has become an even bigger priority for ASM, as it looks for ways to remain viable in light of the 9.5% cut. Higley believes shortening the cycle time between intake and delivery will improve ASM’s cost structure.

“There are all kinds of costs associated with that time,” he said.

When it comes to cycle time, ASM aims to be a little bit better than the industry average of providing equipment within 120 days, said Cervera.

“I’m not saying you speed up the process and not provide the correct equipment,” he said. “You work with doctors to get the paperwork back faster, do the assessment faster, and work with the PT community to get the evaluations done faster.”