ATG Rehab stays small even as it grows

Friday, December 21, 2012

Editor’s note: This is the second in a three-part series.

ROCKY HILL, Conn. – ATG Rehab has snapped up more than half a dozen complex rehab companies in the past year, but the provider’s goal is actually to stay small.

“As large as we may have grown over the past several years, our focus is still about the local clinics and the local clients that are looking for their wheelchairs,” said Cody Verrett, vice president of sales and marketing. “Our president, Paul Bergantino, always says, ‘Stay small as you grow.’ That means making sure clients don’t feel the ripple effect of those acquisitions.”

ATG Rehab began its growth spurt in January 2011 when Boston-based Audax Private Equity became a majority investor. Since then, ATG Rehab has made a number of buys, either entire companies or the complex rehab divisions of full-line HME providers. Its most recent acquisition was Medical Specialty Supply in Oklahoma City in December. (See brief.)

Verrett says ATG’s acquisition strategy is to make sure prospective companies are a good fit.

“We say ‘no’ more often than we say ‘yes,’” said Verrett. “It’s about finding quality companies with longstanding relationships in their markets—with referral sources, as well as funding sources—and a solid reputation.”

ATG Rehab now boasts 1,000 employees, Verrett said, and there’s more to come.

“I foresee significant growth in our future,” said Verrett. “We’re continuously looking for great companies to partner with.”

Next week: Indie companies ‘still chugging along’