Attendees predict ‘more productive’ Medtrade

YARMOUTH, Maine – There’s nearly unanimous support for a once-a-year Medtrade, but there’s still a variety of opinions on how to further improve the show, according to the results of a recent HME Newspoll. 

“Once a year will be more productive for both vendors and attendees, as the technology in our industry does not change that fast, allowing us to save money on travel expenses and purchase decisions,” wrote Thom Tullis, CEO of TravelO2. 

Tullis was one of the 94% of respondents who agree with show organizer Emerald’s decision, announced earlier this month, to fold Medtrade West and Medtrade East into a single event in 2023.  

For the majority of respondents (41%), they say their top priority at Medtrade will continue to be the show floor, but they wouldn’t mind if organizers mixed that up. 

“Eight-hour expo blocks are too long,” wrote one respondent. “I’d recommend shorter stints (like two to three hours at a time), during a time when there are no classes, and if possible, during a meal.” 

The show floor could also be expanded and more representative of certain product categories, like complex rehab, say respondents. 

“It should expand to attract a broader industry audience,” wrote one respondent. “With ISS Vancouver no longer happening, expanding to CRT would be a good idea and get more providers and better vendors.” 

For nearly one-quarter of respondents, however, it’s the education that draws them to the show. 

“More training is always welcome,” wrote Lisa Power of Myers Drug in San Angelo, Texas. “I love the retail training and sales training.” 

It would be great if attendees could get more bang for their buck from the education, respondents say. 

“The show could further help attendees by getting more ‘approved’ CEU content,” wrote Tim Martin, owner of Attention Medical Supply in Newport, Ark. 

Organizers have yet to announce the date or location of the combined event, but when they do, respondents say they have high expectations. 

“I was attending Medtrade back when it was a once-a-year event,” wrote Curt Merriman, chief sales officer for rtNOW. “It makes great sense with the changing times to get back to a single event centrally located for all to attend.”