Blackburn’s remodels in Erie

Tuesday, September 30, 2008

ERIE, Pa.--Blackburn’s Erie location is touting a renovated showroom, with more eye-appealing display areas and an emphasis on customer comfort and privacy.

“I’ve been here for eight and a half years and it still looked the same it did the day I started,” said Bonnie Dandrea, general manager. “It had a more rustic design and the fitting rooms were smaller and not as well lit.”

More than 3,800 square feet in size, the renovated showroom features two enlarged private fitting rooms for fitting compression stockings, mastectomy products and DME consultations; a new customer service area with enclosed stations for private consultations; and an expanded inventory of HME and supplies, some of it displayed on new slat walls. Display mounts in the window fronts highlight products such as lift chairs and drop arm commodes.

The Erie renovation follows a 2007 remodeling of Blackburn’s pharmacy and showroom in Tarentum. The projects were part of Blackburn’s long-term plan to expand retail services at both locations.

“Our projection is we’ll see a 25% growth in [Erie] retail sales,” said Randy Prunty, Blackburn’s business development manager.

The company aims to bring more traffic to the store by advertising its new showroom in its quarterly newsletter, flyers and an ad in the local paper.