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Bruno founder, Mike Bruno Sr., dies

Bruno founder, Mike Bruno Sr., dies

OCONOMOWOC, Wis. - Mike Bruno Sr., who founded Bruno Independent Living Aids in 1984 and grew the company to almost $80 million in annual sales, died March 20 after a long fight with cancer. He was 69. Bruno was a respected fixture of the HME industry and a wealth of information when it came to vehicle and stair lifts, his company's core products. Born Aug. 8, 1936, to Joseph and Hattie Bruno in Milwaukee, Mike Bruno was the youngest of six siblings. His father died when he was 13, and after his mother died when he was 15, he moved in with his adult siblings until he graduated from high school. His parents' deaths, while difficult for him, also taught him to survive on his own and to do things for himself, family members told the Milwaukee Journal Sentinel. During his years at the helm, Bruno Independent Living Aids won numerous business awards. They include the Wisconsin Manufacturers of the Year Awards (several); Governor's New Product Award (several); Milwaukee Business Journal "In Good Company" Award (2001); Today's Caregiver Magazine's "Caregiver Friendly" Product Award (2003).

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