CareFusion launches 'new business culture'

Sunday, August 9, 2009

YORBA LINDA, Calif. - Cardinal Health's new spinoff company, CareFusion, will be much more responsive to the needs of home medical equipment providers, promises Jeff Wyscarver, CareFusion's marketing manager for sleep diagnostics and therapy.

"There is a much greater sense of accountability," Wyscarver said. "We need to get out into the market much more, find out what our customers are doing, what they need to do a better job and then use that as our guide to develop product."

As proof, Wyscarver offered up CareFusion's new T3 home sleep diagnostic unit. The company developed the device to meet provider requests for easier-to-use technology, he said.

"We'll be able to sell the product to people who ordinarily wouldn't be able to collect data because the other units are so complex to use," he said. "We anticipate that we'll be opening the sleep diagnostic market to many more clinically relevant and qualified people than before."

Cardinal is scheduled to complete the CareFusion spinoff in September. The company announced in February that it would create two general business groups: distribution (Cardinal Health) and manufacturing (CareFusion).

CareFusion includes clinical and medical products businesses--one of them respiratory products manufacturer Viaysys Healthcare--and together they generate about $4 billion a year in revenue. Cardinal Health's distribution business pulls in about $85 billion a year.

By grouping its manufacturers together as CareFusion, Cardinal has created a more focused and efficient company, Wyscarver said.

"In the end, we'll be able to develop as a group much more efficiently," he said. "We need to develop products that help (providers) rather than try to innovate this cool new thing. We're going to launch a brand new business culture."

To do that, the company has "dramatically increased" it's R&D budget, Wyscarver said.