Category: Scooters

Wednesday, May 31, 2006

Key competitors:
- "Big box" discount stores that carry consumer health products.
Key advantages of the independent hme shop:
- Image as a complete mobility provider with a local identity, knowledgeable staff and after-sale service.
Key marketing trend:
- Data mining--Building a demographic database and using it to send out direct mailings, bill stuffers and e-mail messages to prospective and current clients.