Category: Sleep therapy

Friday, June 30, 2006

Primary products:
- Continuous positive airway pressure (CPAP) devices, masks, filters, hoses and cushions.
Sales channels:
- Primarily sold through third-party reimbursement; covered by most commercial carriers and Medicare. Cash sales opportunities exist for ancillary products and extras.
referral sources:
- Primary care physicians, internal medicine practitioners, pulmonologists, cardiologists, bariatric specialists, endocrinologists (for diabetic patients) and ear, nose and throat specialists.
repeat sales:
- Because obstructive sleep apnea is a chronic condition, patients constantly need replacement products, which are often covered by insurance. Replace only as needed, however.
maintaining compliance
- Critical to continued product sales; it involves constant follow up with patients to ensure optimum mask comfort and CPAP system performance.
Portable cpaps:
- The new generation of portable units is smaller, lighter and easier to carry. Perfect for apnea patients who travel regularly.
New sleep frontiers:
- Devices for treating insomnia, restless legs and phase shifting (interrupted sleep).

Next month:
Respiratory meds