Companies cross-market HME, home mods

SCOTTSDALE, Ariz. - ActiveForever, a provider of home medical supplies, and AIPatHome.com, an aging in place expert, teamed up in September to make it easier then ever for seniors to remain active and at home.

The partnership will allow the two entities to cross-market goods and services. ActiveForever.com customers can obtain detailed information about aging in place options, home modifications and general resources via a link to AIPatHome.com.

“People want to live with that independent edge,” said Whitney Braswell, public affairs coordinator for ActiveForever, a national online provider. “We are providing them with educational resource information, product solutions and daily aids to make that transition last as long as possible.”

AIPatHome.com—which doesn't sell products—will feature items carried by ActiveForever.com. Visitors to the site can see home design, ask questions of a panel of experts, and explore how specific products work and fit into the home.

“This partnership brings us another way of showing things to our readers to help them,” said Meres McCarroll, AIPatHome.com principle. “It's not just the technical aspects of a product, but how it fits into a lifestyle.”

Both companies are benefiting from the “baby boomer effect,” said Braswell. Many customers are currently shopping for elderly parents and looking ahead to the future. Retiring baby boomers prefer to stay at home—that's a good thing, because that may be their only option, said McCarroll.

“The facilities don't exist to take care of that many people,” he said.