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HOUSTON - Investment firm Cathay Capital and, an e-commerce retailer of sleep apnea equipment, have announced that Jay Steinfeld has joined the company’s board. Steinfeld is well known in the retail industry for building transformational direct-to-consumer e-commerce brands. “Jay’s experience in building e-commerce and retail brands will be key to as we work to evolve and grow the company,” said Johnny Goodman, co-founder and CEO of  “We're honored and thankful to have the opportunity to learn from and grow with one of the best, and we look forward to partnering with Jay as we work to enhance our customer engagement.” Steinfeld, founder and CEO of was an early mover in e-commerce. In 1993, he bootstrapped and turned it into the top online window coverings retailer globally. In January 2014, he sold’s holding company, Global Custom Commerce (GCC), to The Home Depot, where he continued for more than six years to lead GCC as its CEO. In addition, he joined the Home Depot Online Leadership Team where he integrated GCC’s proprietary technology and sales platforms into Home Depot’s enterprise systems.


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