Daylight saving time provides opportunity to talk sleep
HME providers have heard it time and again: If you want to grow your business, you need to position yourself as the go-to expert on your services. Katie Colborn did just that recently, when she used daylight saving time as a springboard to get people talking about sleep. The sales and marketing manager for Pittsburgh-based REMWorks spoke with HME News about why it’s important to drive safely after you change the clocks.
HME News: Why is daylight saving time a good time to talk about sleep?
Katie Colborn: Losing that hour in the springtime can put the body clock haywire. Everybody on that Monday morning is talking about it—it’s not just a news article. They are saying, “Oh, I wanted that hour of sleep.”
HME: Does putting out information about sleep help you position yourself as an expert?
Colborn: That’s exactly what we are looking for. We want to be recognized as the local experts on sleep for people that have questions, not only about sleep disorders but sleep in general. We have sleep coaches in the store at all times, and often you can just walk in and have a conversation about sleep.
HME: It seems like there are lots of talking points to get people thinking about sleep.
Colborn: On daylight saving Monday, I put a link on our Facebook page that said to be careful driving home because there are more accidents on that day and included a link to an article. People didn’t know that.
HME: Have you seen all the news articles recently about executives treating sleep deprivation as something to be proud of?
Colborn: Executives will say, “Oh, I can get by on four hours of sleep,” or “I’ll sleep when I’m dead.” But you don’t have the same decision-making skills; you don’t have the same thought processes and functioning. That attitude is very counterproductive.