Exhibitor highlights: Philips Respironics rolls out 'pathway'

Sunday, September 25, 2011

BOOTHS 1314 and 1330 - Philips Respironics wants to get people involved in its Medtrade exhibit, so the Murrysville, Pa.-based respiratory systems manufacturer is setting up plenty of things for them to do at their booths. 

This year's theme is "Bringing Health Care Home," which aims to give visitors a tangible sense of how respiratory equipment is used in the home setting. 

One of the prominent features of the interactive booth will be the debut of a "patient pathway" for attendees to experience. Attendees walk through the patient care model and progress from diagnosis to therapy in lab, physician, homecare provider and home settings. The program includes hands-on demonstrations with patients, physicians, respiratory therapists, and program experts.

"The interactive, educational showcase will demonstrate new breakthroughs for diagnosing, treating and managing the entire spectrum of sleep-disordered breathing and respiratory patients," company officials said. "It is an exciting, 'day in the life,' education experience for providers. The pathway brings the patient's journey to better sleep and breathing to life in a meaningful way for our customers. We're showing multiple solutions at work to help manage today's business challenges."

Recognizing that the HME industry's financial and regulatory struggles have been difficult for its provider customers, the company maintains that its commitment to the home healthcare industry "remains steadfast" and is "committed to advancing innovation in the delivery of care in the home."

As one of the major exhibitors at Medtrade, Philips Respironics executives say the show has never been more important for the industry and remains integral to its marketing strategy.

"While digital marketing is a key component of our integrated approach to the market, we believe Medtrade is an excellent opportunity to reconnect with our customers in a dynamic environment that invites face-to-face interaction," company officials said.