Exhibitors see opportunity for interaction

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Wednesday, August 29, 2018

Medtrade exhibitors sound bullish about this year’s trade show and conference because they see opportunity in meeting with attendees about how to optimize the HME supply chain going forward. In fact, some are chomping at the bit to set up their booths at the Georgia World Congress Center, Oct. 15-17.

“Medtrade continues as an extraordinary opportunity to interact with our providers in person,” said Renae Storie, director of Pride field sales and strategic accounts. “Medtrade remains a wonderful resource for providers to obtain the latest product knowledge and business strategies that fuel their growth. We’re thrilled to continue being part of that process.”

P.J. Ruflin, director of sales for Sunset Healthcare Solutions, says more than ever he values personal interactions like the ones that occur at Medtrade.

“We must continue to collaborate to tackle the industry’s challenges,” he said. “Medtrade empowers the interactions necessary to continue moving forward in the smartest way possible.”

Brightree will be holding its annual summit at Medtrade, so education and networking is valuable to the company, said Rob Boeye, executive vice president of home medical equipment. The show also provides an effective platform for showcasing new products, he said.

“We will be announcing new products and services that empower the HME provider to streamline and optimize business processes and deliver exceptional outcomes for their patients and referral sources,” Boeye said. “This show gives us the forum to demonstrate these transformative tools for our customers and prospects so they can see how to power their profitability and become more relevant in the healthcare industry.”

As Medtrade has evolved over the years, it has always showcased the best technological advancements in the industry and this year the role of technology is more important than ever, said Wayne Bailey, director of client services for Bonafide Management Systems.

“The opportunity for growth has never been higher but it requires a level of innovation that many providers have not considered until now,” he said. “I’m very optimistic about the HME industry, because I believe that technology such as ours will allow providers to serve more people and have a greater impact on patients than ever before. The combination of business technology with HME providers is truly a win-win situation for everyone.”