Exhibitors stand ready to support

Friday, August 23, 2013

Networking opportunities take many forms at Medtrade—it could be in the corridor after a seminar, a face-to-face during an industry fundraiser or at a way station in the exhibit hall. It is during these moments that attendees often take away valuable “a-ha” ideas.

Educational advisory board member Jeff Baird considers informal networking between seminars to be nearly as productive as the programs themselves.

“This is a valuable opportunity for attendees to share their problems and solutions with each other,” he said.

Rallies such as the AAHomecare Stand Up for Homecare reception allow attendees to come together for a cause while learning about how to get more involved for the good of the industry. The fundraiser itself is focused on raising public awareness about critical homecare issues, said Julie Driver, senior director of communications and marketing.

“This work has helped us reach out to the media, the public and Congress,” she said. “The homecare sector is facing an onslaught of attacks from every direction that will change home care significantly, and for the worse if we don’t respond forcefully. So this year it’s critical that people support Stand Up for Homecare. It has and will continue to make a difference.”

Bonding over beer is a favorite networking activity for many attendees, and Melbourne, Fla.-based Infopia has been hosting a Beer Garden on the Medtrade show floor for the past four years. CEO Bryan Sowards says the concept is purely for fun.

“It is a ‘no pressure’ area for providers to take a break and relax,” he said. “We want them to view the Beer Garden as theirs and use it as a meeting place or personal area to conduct business.”