Getting back to business

Monday, March 31, 2008

LONG BEACH, Calif. – At a time when information carries premium value in the HME industry, organizers of Medtrade Spring’s educational sessions say this year’s program may have the richest content ever.
The May 6-8 conference not only features several seminars on competitive bidding, but also focuses on business topics designed to help companies looking to decrease their dependence on Medicare.
“There is a real emphasis on business operations this year—on niches, alternative revenue sources and specialties that are working for other providers,” said Jack Evans, HME retailing consultant and Medtrade seminar planner. “We want to fully explore what is working outside the traditional operational model.”
Sensing the industry’s voracious appetite for the most current and compelling information available, an impressive number of experts bombarded Medtrade Spring seminar planners with requests this year, Evans said. To accommodate as many sessions as possible, education committee members added a roster of seminars to the pre-show calendar on May 6, yet Evans said “we still didn’t have enough time slots for everyone who wanted to speak.”
Committee member Mary Ellen Conway acknowledges that 2008 may be the most critical year the HME industry has ever faced, underscoring Medtrade Spring’s importance even more.
“People are skeptical and frightened—they are nervous about going outside their core business,” she said. “They are worried about cash flow and higher business costs. Medtrade wants people to look at different options and listen to what speakers have to say. They should also talk to their peers and to their vendors. Having everyone together in one place is a unique opportunity and people should take advantage of it.”
The education committee paid special attention to this year’s slate of programs, working to ensure that Medtrade Spring 2008 “isn’t a rehash of the same thing, but the very latest information that people can use in planning their business strategies,” Conway said. HME