Golden, VGM boost retail offerings

Friday, February 5, 2016

OLD FORGE, Pa. – Golden Technologies and The VGM Group have joined forces to further focus the HME industry on maximizing retail sales.

“Ultimately, this partnership will be instrumental in leading the industry’s dependency away from the reimbursement model,” said Richard Golden, president and CEO of Golden Technologies, in a press release.

The two companies, long-time proponents of retail in the HME industry, will embark on a nationwide tour, including the Heartland Conference in June, to train providers on branding and merchandising.

Golden will also bring to the table its “business process modeling” for retail.

“It has been proven that the most effective DME model is all about showing retailers the critical importance of focusing on selling prices,” said C.J. Copley, executive vice president of sales and marketing at Golden Technologies. “By focusing on business process modeling for retail, including bundling sales, GMROI, revenue per square foot, daily customer traffic and cost per sales, retailers can increase the average ticket selling price.”

Golden gives a nice boost to the offerings and business solutions that VGM offers its members.

“We look forward to this new partnership with Golden Technologies to further enhance retail solutions for our members,” said Clint Geffert, president of VGM & Associates.