Health Sqyre case study: Upstate's uptake

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Monday, November 2, 2020

CLINTON, N.Y. – Upstate HomeCare’s business through Health Sqyre’s online marketplace has increased 100% from 2019 to 2020, says Greg LoPresti. 

“We’re getting a lot of cash sales,” said LoPresti, senior vice president and CEO of Upstate HomeCare, “particularly with the Lumins (CPAP cleaners) and disposables.” 

Upstate HomeCare was one of the first providers to join the marketplace, as Health Sqyre’s preferred provider for New York state in 2018. 

Health Sqyre fits in with national trends of customers taking more control of their health care, making purchases with insurance or cash “in a time and place of their choosing,” LoPresti says. 

“It’s really no different than shopping for their own home on Amazon,” he said. “They shop around; they look at reviews. That’s what Health Sqyre does.” 

What’s really taken Upstate HomeCare’s sales through the marketplace to the next level, LoPresti says, is the SEO optimization and other digital marketing that Health Sqyre does. 

“We’ve had an online store and we’d have one visitor,” he said. “We weren’t driving anyone to the site. With Internet sales, what’s what it’s all about.”