How do you "like" that?

Sunday, September 25, 2011

SALT LAKE CITY - Vitality Medical has seen an upswing in sales, thanks to an unlikely undertaking.

The company opened a store on its Facebook page July 5, and Megan Weiler, who works in the marketing department, said the move has opened up a whole new market.

"We sell to a lot of elderly people who may not have a Facebook and those people tend to call us more often," said Weiler. "But I think we are getting more of the younger generation now that we're on Facebook."

Among the Facebook customers: children buying HME for their parents.

Anyone who visits Vitality Medical's Facebook page can click on a "store" button to browse the company's most popular products. If the user decides to buy, they are sent to check out at Vitality Medical's website. 

"Liking" the page will earn the user a 10% off coupon, and the page has more than 200 fans. 

"I think that it's a really good venture," said Weiler. " Everyone is on Facebook nowadays. I think we'll see more growth in the future."

Not interested in having your purchases end up in your news feed? Not to worry, says Weiler - privacy is assured, even when purchasing through the Facebook page.

"Everything's encrypted, we don't keep credit cards on file and the actual checkout page would be on our website so you wouldn't expose your credit card information at all," said Weiler.